Renovation
Marzoli Pharmacy
2025
160mq
1
1
Rome, Italy
Redefinition of internal flows
Functional zoning of categories
Highly effective visual merchandising
Increased display performance
Marzoli Pharmacy 2 is an evolved pharmacy project that transforms the space into a hub of health and performance, through strategic architecture and functional organisation designed to increase value and competitiveness.
The Farmacia Marzoli project was born from the need to renovate an existing space, making it more competitive in a dynamic urban context such as Rome. The original configuration did not allow for a clear reading of the areas or an effective enhancement of the offer. Customer flows were discontinuous and the customer experience was not sufficiently guided. The goal was to rethink the pharmacy as a strategic space, capable of improving orientation, product visibility and the quality of relationships, while also supporting commercial performance and the evolving role of the pharmacy.
The project completely redefines the internal organisation, introducing a clear and functional layout that guides customers naturally through the space. Architecture becomes a business lever: the areas are structured to encourage exploration and enhance key categories. The visual identity is strengthened through a contemporary language that communicates professionalism and innovation. The integration of furniture, lighting and visual merchandising improves the perception of the space, increases dwell time and facilitates the team’s work, generating a more efficient and high-performing environment.
LEA® is a pharmacy counter with an essential, contemporary design, created to place products at the centre of the customer experience. With integrated display elements, technological surfaces and modular solutions, it helps pharmacies turn the service area into a more communicative, engaging and commercially effective space.
Plexicube® is a versatile solution for organizing pharmacy space, creating customer flow paths, and improving customer flow management.
Spacewall® is an extremely flexible display system that allows you to organize products on shelves or hooks, adapting to any pharmacy layout requirement.
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