New location
Berardelli Pharmacy
2024
160mq
1
Cosenza, Italy
Spaces designed for consultation and customer relationships
Enhancement of the dermocosmetics area
Layout focused on experience and dwell time
Dialogue between historical elements and contemporary design
Berardelli Pharmacy is a health and wellness centre project that transforms the pharmacy into an advanced space for consultation and relationship-building, using strategic architecture and integrated services to generate value.
The Antica Farmacia Berardelli project was born from the need to evolve a historic pharmacy into a contemporary health and wellness centre. The existing space was not structured to support an expanded service offering or to properly enhance the different product areas. In addition, there was no clear distinction between sales and consultation areas, limiting both the customer experience and the pharmacy’s positioning. The goal was to rethink the entire environment in order to integrate services, improve organisation and strengthen identity, transforming the pharmacy into a point of reference for wellness.
The project completely redefines the space, introducing a clear, service-oriented organisation. Dedicated areas for consultation and wellness were created to support a more advanced approach to customer relationships. The architecture enhances the historic character of the pharmacy, integrating it with a contemporary language. The display areas are designed to improve visibility and performance, while the layout guides customers naturally through the space. The result is an environment balanced between tradition and innovation, designed to increase dwell time, trust and results.
Central system designed to improve product visibility and guide customers through the pharmacy. The RAL System® 8.2 gondola allows for flexible configurations and optimizes sales thanks to integrated communication.
Pharmacy counter with a contemporary design, combining aesthetics and functionality. Oliver® stands out for its integration of premium materials and advanced technical solutions, offering an efficient and highly customizable workstation. The modular structure allows for linear or independent configurations, adapting to any pharmacy layout.
RAL System® 6 combines aesthetics and functionality thanks to a solid wood structure and internal lighting. It is designed to create visually striking display areas, ideal for cosmetics and premium products.
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