Renovation
Al Mutawa
2017
55mq
1
1
Cairo St, Hawally,Kuwait
Pharmacy chain design focused on brand identity, visibility and differentiation
New graphic concept with refreshed colors, logo and category communication
Clear category layout designed to highlight promotions and seasonal products
Compact service areas integrating consultation, privacy and commercial efficiency
Redesign and realization of selected Al Mutawa Pharmacy street branches introducing a contemporary retail concept that modernises the customer experience while reinforcing the chain’s established identit
Al Mutawa Pharmacy sought to modernise selected street branches while preserving the identity of one of Kuwait’s most established pharmacy chains.
The project aimed to create a contemporary retail environment that improves customer orientation, enhances product visibility and elevates the overall retail experience. At the same time, the new concept needed to translate the brand’s philosophy into a strong and consistent visual identity while remaining flexible enough to be adapted across different locations.
Our design approach combines retail planning, category management and brand identity to create a contemporary pharmacy format for the selected branches.
A strong and distinctive visual identity was developed to express Al Mutawa’s philosophy through a cohesive language of colours, materials, graphics and merchandising, reinforcing brand recognition across every touchpoint.
Clear category organisation, intuitive circulation and carefully planned product displays improve navigation, increase product visibility and create a more engaging retail experience. The layout also enhances operational efficiency, providing a flexible format that can be adapted to different store configurations while maintaining a consistent customer experience.
The result is a contemporary retail pharmacy environment that strengthens the Al Mutawa brand and establishes a scalable design concept for the future evolution of the network.
GO-PLEXI® Display Gondola is designed to maximize merchandising flexibility and product visibility. Its modular shelving system allows products and promotional graphics to be updated quickly, making it an ideal solution for seasonal campaigns, product launches, and retail promotions.
RAL System® 8.2 is an advanced display system designed to optimize product visibility and improve communication in pharmacies. Thanks to its modular design and the integration of lighting and signage, it allows for flexible and highly efficient space organization.
GO-PLEXI® is designed to offer maximum display flexibility. The configuration with horizontal shelves allows for easy product management and consistently up-to-date messaging.
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