Valensise Pharmacy: a new space that blends history, design, and local identity
The Valensise Pharmacy in Bagnara Calabra has chosen to move to a larger location to meet the evolving needs of its community. The project, designed by Sartoretto Verna, made it possible to expand the space, improve internal flows, and create a more welcoming environment—without losing the connection to its past.
The historic counter, carefully restored, has been integrated into the new ethical area as an iconic element that reflects the pharmacy’s identity and family continuity.
Contemporary design and recognisable departments
The new location stands out for its functional and bright layout, designed to simplify the customer journey and enhance product visibility. Each department is defined by a dedicated colour palette that naturally guides customers and clarifies the organisation of the offer.
The sky ceiling illuminates the space with a natural effect that visually expands the environment, while modern furnishings ensure order, visibility, and a smooth customer experience.
New services for a complete wellness experience
Among the most appreciated additions is the beauty cabin, an elegant and private space designed for personalised treatments and consultations. Soft graphics, calibrated lighting, and a relaxing atmosphere transform this area into a true wellness environment.
A strong connection to Bagnara Calabra
The internal communication draws inspiration from the territory and its symbols: the Aragonese Tower has been reinterpreted in a graphic style and integrated into panels and visual elements, becoming an essential part of the new store’s identity.
This reference strengthens the pharmacy’s connection with the local community, enhancing its history, culture, and sense of belonging.
With this new project, Valensise Pharmacy becomes a modern and distinctive point of reference—larger, more functional, and capable of combining tradition and innovation in a complete health and wellness experience.
