Renovation
Pietrandrea Pharmacy
2024
235mq
1
Frosinone, Italy
Layout with clear, guided customer pathways
Improved readability of the different areas
Display strategy designed to increase sales
A smoother and more engaging customer experience
Pietrandrea Pharmacy is a project that transforms the space into a strategic, relationship-oriented environment, using functional architecture and distinctive design to enhance both customer experience and business performance.
The Farmacia Pietrandrea project was developed from the need to renew the space, making it more competitive and aligned with the new dynamics of the sector. The existing configuration did not allow for a clear organization of the areas or an effective enhancement of product categories, limiting the customer experience.
In addition, the pharmacy lacked a structure capable of supporting an evolution toward services and consultancy. The goal was to completely rethink the pharmacy in order to improve readability, orientation, and display capacity, transforming it into a more attractive, functional, and high-performing space.
The Farmacia Pietrandrea project was developed from the need to renew the space, making it more competitive and aligned with the new dynamics of the sector. The existing configuration did not allow for a clear organization of the areas or an effective enhancement of product categories, limiting the customer experience.
In addition, the pharmacy lacked a structure capable of supporting an evolution toward services and consultancy. The goal was to completely rethink the pharmacy in order to improve readability, orientation, and display capacity, transforming it into a more attractive, functional, and high-performing space.
RAL System® 6 combines aesthetics and functionality thanks to a solid wood structure and internal lighting. It is designed to create visually striking display areas, ideal for cosmetics and premium products.
Pharmacy counter with a contemporary design, combining aesthetics and functionality. Oliver® stands out for its integration of premium materials and advanced technical solutions, offering an efficient and highly customizable workstation. The modular structure allows for linear or independent configurations, adapting to any pharmacy layout.
GO-PLEXI® is designed for maximum display flexibility. The horizontal shelf configuration allows for easy product management and up-to-date communication.
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